互联网黑话Corporate Buzzwords

“要占领用户心智。”“心智”在这里指?

“We must occupy the user's 心智.” What does 心智 mean here?

36%全球翻车率(内测预估)
用户的认知与印象

yòng hù de rèn zhī yǔ yìn xiàng · what users think and remember of you

B心理健康

xīn lǐ jiàn kāng · mental health

C智商

zhì shāng · IQ

D决策速度

jué cè sù dù · decision speed

占领心智 = 让人一想到某类东西就想到你。听着像洗脑,其实就是品牌。

心智 = mindshare/mental positioning. “Occupying mindshare” sounds sinister; it just means branding.

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